Since the fall of 2007, I have been web designer and developer for the Commercial Bank web portal of Chase.com. This internet portal features a wide variety of interactive media.
I have been a key advocate for integrating professional design and web 2.0 techniques on the site — initiating enhanced GUI and streamlined, interactive interfaces to add value to the Chase and JPM brands.
Flash-authored interactive maps (Market Presence, Commercial Term Lending, International Banking) and banner animations (Home Page, etc.) help drive new customers much quicker to relevant content and contact information.
DHTML-scripted interactivity (Business Insight Series, Events Calendar) keep relevant content above the fold, allowing quick access to further details as needed.
Javascript Questionnaire Gateways (Contact Us, Payments Comparison) direct inquiries to the appropriate resources and filter out irrelevant submissions.
All content is uploaded and managed through Documentum Web CMS, a specialized enterprise-level Content Management System.
I am also responsible for detailed analytics of traffic to the site using custom-tagged code and Omniture SiteCatalyst.
This site is a very important tool for building and enhancing the Chase Brand and traffic has increased steadily [since I assumed my role]. |